Newcastle's Naming Rights Worth Up To £10m a Year Derek Llambias Says The Club Had To Move Forward And Consider Stadium Sponsorship.

The Newcastle managing director Derek Llambias says the club can generate up to £10m a season by attracting a joint shirt and stadium sponsor and the Magpies have changed the name of a St James' Park stadium to the Sports Direct Arena in an effort to attract a new naming partner.

Llambias says the club need extra funds to compete in the Premier League and i would be hope to generate between £8m-10m a year, that will give us another player," Llambias told BBC Newcastle to compete we need to go further, we've had a fantastic start of a newcastle are third in the Premier League and having won seven of their opening 11 matches.

Llambias added, The fans want us to buy more players, we need a new striker in January, we'll need replacements in the summer to we need to give ourselves as much of a chance as possible to stadium sponsorship is growing in English football, with most new-build venues such as Arsenal's Emirates Stadium and Brighton's Amex Stadium utilising brands to help finance costs.

The Manchester City completed a deal worth £400m over 10 years to sponsor their existing City of Manchester Stadium with Etihad Airways in July of this year to Newcastle's plans, Chelsea are considering the option of selling the naming rights of Stamford Bridge, a venue they have been synonymous with since their formation in 1905 for "The history is always going to be there, we need to become part of the history," Llambias said.

Report Says, Atletico Madrid's Jose Antonio Reyes In Talks About Sevilla Return

The Spain international has reportedly grown unsettled at the Vicente Calderon and a move back to the Seville-based club appears to be a strong possibility and the Atletico Madrid winger Jose Antonio Reyes has engaged in talks with Sevilla about a return to the Ramon Sanchez Pizjuan, Diario de Sevilla reports.

A 28-year-old has been linked with a new challenge after falling out with coach Gregorio Manzano last month for the tv footage appeared to show Reyes swearing at the coach after being substituted in the second half of his side's 3-0 La Liga defeat at Athletic Bilbao and the reyes has not been included in a match squad ever and reports suggest the player is looking for a way out of his situation.

The Spain international reportedly travelled to Seville on Monday in the company of his father and his agent to listen to learn the conditions about a potential move to the Ramon Sanchez Pizjuan outfit and he represented from 1994 to 2004 and the former Real Madrid and Benfica loanee has been at Atletico Madrid since 2007 when he joined the club from Arsenal.

Andrey Arshavin Drops.

Arsenal forward Andrey Arshavin admits he could be forced to consider his future if he does not start playing regularly soon and the russian has found himself playing a bit-part role for most of the season at the Emirates with Arshavin admitting his performances have been 'average' and he fails to play enough games.

He has dropped down the pecking order in Arsene Wenger's plans and he has been linked with a move away from the club and big spending Russians Anzhi Makhachkala have been credited with an interest in Arshavin in the diminutive attacker insists he has had no contact with Anzhi.

He admits he is not considering moving to a new club to that he could be forced to review his options if his first team chances do not improve to right now I don't think about changing clubs will be benched for a very long time, then such an issue might be relevant," Arshavin told Sport Express i still want to play for 90 minutes, but now I am glued to the bench would not like to play for a Russian club other than Zenit [St Petersburg], and there were no contacts with Anzhi Makhachkala.

David Cameron Wants FIFA

The Prime Minister David Cameron will write to Fifa asking it to lift the ban on England wearing shirts embroidered with poppies in Saturday's game with Spain on Tuesday, football's governing body rejected a second Football Association (FA) request to overturn the ban it seems outrageous," said Mr Cameron and, "I hope Fifa will reconsider."

The FA said England players will wear black armbands during the game and lay a wreath on the pitch during the national anthems and the mr Cameron added, The idea that wearing a poppy to remember those who have given their lives for our freedom is a political act is absurd to the "Wearing a poppy is an act of huge respect and national pride."

Fifa decrees that shirts should not carry political, religious or commercial messages for such initiatives would open the door to similar initiatives from all over the world, jeopardising the neutrality of football, it said and the fifa has allowed a period of silence to be held prior to the game against Spain at takes place the day before Remembrance Sunday.

Tottenham striker Emmanuel Adebayor

Tottenham's Emmanuel Adebayor likens Harry Redknapp to Real Madrid's Jose Mourinho and the striker who spent a short period working under the Portuguese coach last season, hailed his new manager due to his approach with players.

Emmanuel Adebayor has hailed Tottenham boss Harry Redknapp as ‘special’ and likened him to Real Madrid coach Jose Mourinho to he arrived at White Hart Lane on loan from Manchester City after spending six months under Mourinho’s command at the Bernabeu for the second half of last season for the striker has compared Redknapp's man-management skills to Mourinho's and has conceded the Real Madrid boss still tracks his progress.

Speaking to Hotspur magazine, the former Arsenal man said: "Harry Redknapp is a top manager “I would put him closer to Mourinho because of the way he treats players and he gives you full confidence to he  knows how to talk to players and that makes him special as well to  have huge respect for Mourinho of a learned a lot at Real Madridto even after my goal at Wolves I woke up the next morning and had a message from him to that is what he is like and it is appreciated.

Fifa Boss Urges Poppy Talks & Vice President Boyce Would Welcome FA Debate.

Fifa vice-president Jim Boyce would welcome further talks between world football's governing body and The FA over their request for England players to wear poppies in friendly international with Spain and the Fifa will allow a minute's silence at Wembley to the England players will wear poppies on their training kit on Friday.

They will also stand for the traditional two minutes' silence to mark the 11th hour and the 11th day of the 11 month in an act of remembrance in the Fifa will not allow the Three Lions to wear poppies during the game because it contravenes their rules regarding shirt emblems.

The Football Association have once again written to Fifa asking them to change their minds and Boyce has sympathy with the request for the fully understand why The FA has made this request, Boyce told Sky Sports News i will understand why Fifa has this regulation because it could be abused if there was not such a regulation in place and i also feel that are individual circumstances, these should be treated separately and judged on their merits.

The International Football Association Board meet once a year to discuss the Laws of the Game, so Fifa alone cannot change its rules to the FA have made it plain they have no wish to get embroiled in a row over the matter and the chief executive Alex Horne has been in contact with the world governing body asking them to reconsider.

Goalkeeper Tomasz Kuszczak Accuses Man Utd Of 'Slave' Treatment & He Has Not Played A First Team Game Since May.

Goalkeeper Tomasz Kuszczak has claimed he is being treated like a "slave" by Manchester United after a proposed loan move to Leeds was blocked and the Poland international was keen to join the Championship club to boost his chances of selection for Euro 2012 according to the 29-year-old his request was turned down by manager Sir Alex Ferguson.

The comments reported by a number of national newspapers, Kuszczak said: "I've become a slave to Manchester and the Pole added: "I'm frustrated but I don't want to slander or criticise Ferguson it is not my style to i have talked to Ferguson recently. I asked him to let me leave the club now, before the January transfer window.

I told him I want to play and get back into the national team, because Euro 2012 [which Poland will co-host with Ukraine] is just around the corner it seems he doesn't care to the possibility of a two-month loan to Leeds United came up two weeks later and the club blocked it.

It was a glimmer of hope for me to it would have reminded the Poland manager about me to i did not get the club's approval in the have respect for Ferguson because, for me, he's a great manager, but I hope he will let me go in January.

Tomasz Kuszczak Manchester United Carrier: 2006-07: 13 appearances, 2007-08: 18 appearances, 2008-09: 8 appearances, 2009-10: 14 appearances, 2010-11: 10 appearances, 2011-12: 0 appearances.